top of page

Star Wars: Where Do We Go from Here?

Alright, fellow Star Wars fans, it’s time to talk about the big elephant in the room. Star Wars is at a critical juncture. We’re nearly five years into Disney+ and have had nine seasons of live-action TV series. But let’s face it, things haven’t exactly gone smoothly. What seemed like an exciting new chapter for Star Wars has turned into a battlefield of opinions and a noticeable dip in viewer engagement. So, what’s the next move for our beloved galaxy far, far away?

Let’s kick things off with the latest addition to the Star Wars universe, The Acolyte. This series has become a lightning rod for controversy. The usual suspects on YouTube and other platforms have been review-bombing it, dragging down its ratings on Rotten Tomatoes and elsewhere. This tidal wave of negativity has a real impact, especially on casual fans who see these reviews and decide to skip the show altogether. Despite a strong debut, The Acolyte could end up one of the lowest-rated Star Wars series if this trend continues.

How Did We Get Here?

Criticism of new Star Wars content tends to fall into two camps: those who feel it ignores established lore and those who decry Disney’s perceived “forced” diversity. Some fans argue that focusing on the sexuality, identity, and race of characters and creators detracts from the storytelling. This has led to a divided fanbase, with some labeling Disney-era Star Wars as “woke” and rallying against it, even when they might otherwise enjoy the stories. Meanwhile, supporters see these steps toward inclusivity as vital and enriching, offering a broader spectrum of experiences within the Star Wars universe.

The cracks in the facade started showing with The Force Awakens. Remember the racist social media rumblings when John Boyega appeared as a black stormtrooper in the first trailer? That was just the beginning. With The Last Jedi, Rian Johnson chose to subvert expectations, leading to a backlash from fans who had their own ideas about Luke Skywalker’s character. While some loved the fresh take, others were incensed. Kelly Marie Tran faced severe backlash, pushing her off social media, accused of being “forced diversity.” This negativity extended to the female protagonist, Rey, who was later labeled a “Mary Sue” for her Force abilities. It was a mix of harsh criticism about both the storyline and perceived Disney agendas.

Platforms like YouTube and Twitter thrive on engagement, often prioritizing negative content because it gets more clicks and shares. This means critical videos, regardless of their accuracy, gain more traction and shape public perception, ultimately affecting the success of the shows. Legitimate concerns about special effects, storytelling, and acting often get drowned out by louder, more toxic voices.

A real issue with the Disney+ Star Wars shows is inconsistency. The Mandalorian Seasons 1 and 2 set a high bar with their visual style and pacing, but subsequent series have struggled to maintain that standard. The Volume technology, initially praised for its innovation, sometimes feels overused and lacks the cinematic grandeur seen in other shows with similar budgets, like House of the Dragon. However, Andor’s use of real-world sets showcased the potential for greater visual depth and scale in Star Wars productions.

Episodes often feel rushed, mimicking the pacing of animated shows. But with runtimes consistently under 45 minutes, there’s room to let stories breathe a bit more, especially in live-action formats.

Despite these issues, there’s a lot to love about the current Star Wars offerings. The stories are expansive and gripping, with strong performances by a diverse cast in shows like The Mandalorian, Ahsoka, and Andor. The expansion of the Star Wars universe beyond the original films kept the saga alive in the 90s and 2000s and continues to bring it to life for a new generation of fans. For dedicated followers, this era represents a golden age of Star Wars content.

If the negative voices continue to dominate, the franchise might struggle to sustain itself. What once guaranteed success under the Star Wars brand now often brings controversy. The fanbase has gained a reputation for being among the most toxic in entertainment, even as it remains highly ranked in popularity on sites like Fandom (the leading wiki platform). The franchise stands at a critical point where decisive action is needed to navigate these challenges.

Where Do We Go From Here?

Future Star Wars projects should aim for cinematic quality, even in television formats. Using real-world sets, practical effects, and a grander scale can help recapture the magic of the original trilogy and appeal to both new and longtime fans. This approach brings authenticity and visual splendor, enhancing the viewer’s experience. However, it also demands higher budgets and longer production times, which could limit the number of projects undertaken simultaneously. This might result in fewer releases, disappointing fans eager for more content and reducing immediate revenue streams.

Star Wars social media has done a good job lately of engaging fans. Maintaining transparent communication about creative decisions, casting choices, and the direction of the franchise is crucial. Open dialogue can build trust and reduce misinformation and negativity. However, this requires a careful balance to avoid overexposure of internal processes that might lead to further scrutiny and criticism. While complete overhauls like “townhalls” and audience test-screenings should be avoided as they can reward negativity, leveraging the feedback from social media can help create a product with broader appeal.

Developing innovative marketing strategies that highlight the strengths of each new project while addressing common criticisms can reshape public perception and generate excitement. Embracing a “Star Wars Is For Everyone” mantra, Lucasfilm could benefit from acknowledging its efforts to amplify underrepresented voices and encouraging audiences to “give it a try.” The success of Star Wars: Visions demonstrates the potential of showcasing diversity in creators. Effective marketing can drive engagement and anticipation, potentially reversing negative trends. However, this requires significant investment and creativity, and there’s always the risk that marketing efforts might not resonate with all segments of the fanbase.

Going Forward

The Star Wars franchise has the potential to recapture its former glory by embracing its cinematic roots, balancing storytelling, engaging positively with fans, and prioritizing quality. By addressing current criticisms and fostering a more inclusive and united fanbase, Disney and Lucasfilm can ensure that the saga continues to thrive for generations to come. The crossroads at which Star Wars stands is not just a challenge but an opportunity to evolve and return to its position as a beloved cultural phenomenon.

In the end, we’re all here because we love Star Wars. This franchise has given us some of the most iconic characters, stories, and moments in film and TV history. It’s okay to have different opinions about the direction it’s heading, but let’s not lose sight of what brought us together in the first place. Whether you’re a fan of the original trilogy, the prequels, the sequels, or the latest Disney+ series, there’s room for everyone in this galaxy. Here’s hoping the Force remains strong with Star Wars for many years to come.

67 views1 comment

1 Comment

It’s going to be an uphill battle but somewhere in the future I hope all of us loyal Star Wars fans can find common ground and stop the bickering. Our passion is turning us against each other and it has to stop.

bottom of page